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“The power of instant m-commerce direct from advertising posters is to hit Denmark this summer, with Powa Technologies teaming up with AFA JCDecaux, a subsidiary of the world’s largest outdoor advertising corporation JCDecaux to allow shoppers to purchase products effortlessly 24-hours-a-day with their smartphone simply by scanning specialised tags on the thousands of billboards, bus shelters and other street furniture created by AFA JCDecaux.”

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Decoded Fashion - Fashion Tech Daily -  Virtual Store
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“A whopping 67% of Indonesians shopped on their smartphones over the past year, prompting analysts to predict that this could be a make-or-break moment for e-commerce to earn loyal customers here.”

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Decoded Fashion - Fashion Tech Daily - Mobile Shopping
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“Beacons offer indoor positioning through Wi-Fi, a technology which allows your smartphone to determine its approximate location, and it seems like these little beacons are spreading like wildfire. In 2014, we saw these low-cost transmitters being experimented with across an array of industries, used to provide companies with consumer context, leveraging user location in real-time to provide a more personalized experience.”

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Decoded Fashion - Fashion Tech Daily -  Marriott
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“London department store Liberty is to partner with Tapestry, a new app that enables shoppers to use their smartphone to select items that they’ve seen in store, online or in print, to allow its customers to turn their Instagram likes into rewards in the retailer’s Regent Street flagship.”

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Decoded Fashion - Fashion Tech Daily - Liberty & Tapestry
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“The Black Eyed Peas’ Will.i.am will unveil a voice-controlled wristband smartphone on Wednesday, according to people who have been briefed on the device.”

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Decoded Fashion - Fashion Tech Daily - Will.i.am Wristband Smartphone
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“On-demand shipping startup Shyp is now officially expanding beyond San Francisco, launching its service in New York City after just a few weeks in private beta. In addition, the company is today announcing that its service will land in Miami, Fl., in time for this year’s Art Basel, meaning those who fly in to participate in the international art festival this December will be able to ship their new collections home from their smartphone.”

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Decoded Fashion - Fashion Tech Daily - Shyp

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  1. Fashion Firms Try Wearable Tech
    The popular designer is launching a line of metal jewelry that incorporates a fitness tracker from Fitbit Inc., a San Francisco-based technology company.
  2. How Wearable Tech Goes From Geek Fad to Mega-Trend
    Wearable tech continues to be one of the hottest trends in the technology world. At every big tech event, the number of wearable devices available to consumers – wristbands, watches, gloves, glasses, helmets and armbands – seems to grow at an exponential rate.
  3. Computers in Your Underwear: Where Wearable Tech Must Go to Succeed
    While it’s common to see Google Glass at events such as SXSW, wearable technology is still on the fringe for many.
  4. Mobile Shopping App Paytm Challenges E-Commerce Rivals In India
    India’s nearly 100 million smartphone users are beginning to shop online at a pace that the country’s biggest
    e-commerce companies.

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  1. Birchbox Collaborates with US Weekly for Red Carpet Inspired Beauty Box
    Birchbox, the emerging leader in e-commerce beauty products, and top celebrity gossip source Us weekly, announced a partnership to curate a special edition Birchbox just in time for awards season.
  2. Why Pebble’s New Watch is Dressy on the Inside and Out
    Presented at CES 2014 this week, Pebble, known for ‘putting apps and notifications on your wrist’ and breaking Kickstarter records, have unveiled a completely new design…
  3. Chinese Internet Giants Alibaba and Sina Weibo Partner Up to Launch Weibo Payment
    Sina Weibo, the microblogging platform often called “China’s Twitter,” has partnered up with Alipay to launch a new payment platform called Weibo Payment.
  4. Tech Fit for the Showroom, But the Runway Might Have to Wait
    The Navigate Jacket from Wearable Experiments uses GPS navigation and a mapping app on the wearer’s smartphone to signal directions. It’s part of a new trend of wearable tech that some speculate will be a billion-dollar industry.

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  1. In Fashion, Tech Accessories are the New Fragrance
    It has come to the point were wearable technology is not only chosen by its functions but mainly by its looks.
  2. J.C. Penney Releases Apology Ad Begging Consumers to Come Back
    After the disturbance with ex-CEO Ron Johnson, J.C Penney has released an ad which “apologizes” to the consumers pleads for their return.
  3. Fab Launches its First Retail Store, Design-Your-Own Furniture
    Fab.com is a company that has showed its growth throughout the years, this time, by allowing customers to customize their own furniture which will not only be offered online but also, through their newest brick and mortar locations.
  4. Smartphone Skinny Jeans Created with Today’s Tech in Mind
    These skinny jeans created by I/O Denim facilitate its consumers the process of reaching their phone (especially if they are in a rush).