“Target, the second largest general merchandise retailer in the U.S., announced this morning that it will start testing beacon technology in 50 of its stores nationwide. With beacon technology, the company says it will be able to send information about deals as well as recommendations directly to consumers’ smartphones, provided they opt in to receive these alerts.”

Read Article

Decoded Fashion - Fashion Tech Daily - target x Beacon Technology

“Liberty is known for its spectacular Christmas shop, which sells two baubles a minute, and now a new loyalty app will give people even more reason to pay the store a visit. The luxury destination has partnered with Tapestry, a free iPhone app for fashion lovers, to offer bespoke in-store perks based on Instagram likes and purchase history.”

Read Article

Decoded Fashion - Fashion Tech Daily - Tapestry For Liberty London

“Mobile (including tablets) made up just 1% of online sales in 2010 and the segment has grown by 4,000% in just four years, found the IMRG Capgemini Quarterly Benchmarking Report. Visits to retail websites on smartphones and tablets now account for exactly half of online traffic.”

Read Article

Decoded Fashion - Fashion Tech Daily - Sales Via Smartphones & Tablets

“The news that Chinese smartphone manufacturer Xiaomi makes a healthy profit could horrify executives at both Samsung and Apple.”

Read Article

Decoded Fashion - Fashion Tech Daily - Xiaomi

“Phorce Pro, dubbed an “office without walls,” is a modern business smart bag that revamps the traditional briefcase into a transformable carrying case. It can charge laptops, tablets, smartphones, and more, with its LED back-lit USB reversible ports able to charge up to three devices at the same time.”

Read Article

Decoded Fashion - Fashion Tech Daily - Phorce Pro

“What if you could build a giant screen from countless tiny ones? Google is trying to enable just that.”

Read Article

Decoded Fashion - Fashion Tech Daily - Google

“But while the big cats of ecommerce fight it out for leadership stakes in India, a mobile commerce jackal may be running away with the spoils. Here’s one indicator: When Tech in Asia spoke to Flipkart in June, it was doing 100,000 transactions a day on mobile and desktop. That sounded impressive, until we discovered mobile commerce portal Paytm is processing three times as many orders a day. It’s targeting one million orders a day by 2016, and if it reaches that goal, it will be the first in India to do so.”

Read Article

Decoded Fashion - Fashion Tech Daily - Paytm

Screen Shot 2014-01-21 at 11.28.38 PM

  1. PopSugar Acquires Shoppable Photo Startup PICT 
    Content and commerce company PopSugar has acquired PICT, a startup which makes technology that enables users to make photos “shoppable.”
  2. Brands Crowdsource Product Shoots via Instagram
    Retailers are rushing to crowdsource their product shots — harvesting a stream of photos from social platforms to help sell everything from West Elm couches to Coach handbags.
  3. Why Wearable Devices Will Never be as Disruptive as Smartphones
    Four key problems prevent wearable from reaching a mass market – but they still have some important applications, writes product strategy consultant Kevin McCullagh.
  4. Raf Simons Hosted Christian Dior Couture Show for Fashion Students
    Raf Simons treated several fashion students from throughout the world to a special treat on Monday.