Smartwatch

Decoded Fashion - Weekly Stories - Wove Band
Image source: Polyera

US-based flexible electronics company Polyera has developed the world’s first smartwatch with a bendable digital screen, called the Wove Band.

It features a flexible E-ink film and double-layered organic LED displays to create a touchscreen that can either be used flat or flexed around the wearer’s wrist – enabling a far larger display than other smartwatches on the market. The screen – which is integrated into the wristband itself – covers 75% of the simple strip design, and will display content such as weather forecasts, news headlines and emails with a simple tap.

Prototypes will be available for developers by the end of the year, with the watch released for consumer use by mid-2016.

Flexible displays are providing a more human approach to technology – particularly within the wearables market, where there is growing demand for subtle and pliable interfaces that can mould to the body. Hi-tech developments are enabling this by embedding technology within ultra-thin materials.

Guest post Stylus.com by Emily Johnson

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“When Intel unveiled the MICA smart bracelet designed with fashion house Opening Ceremony last fall, the news came amid a flood of other, similar announcements. Buzz surrounding the Apple Watch’s high-end accessories had become deafening; Will.i.am announced plans for his own smartwatch.”

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Decoded Fashion - Fashion Tech Daily -  Intel x MICA
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“We don’t want big screens on our wrist, but small screens are tough to interact with unless we use a precision tool like a stylus. If smartwatches are going to be a thing, they’ll need to offer users something other than a touchscreen.”

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Decoded Fashion - Fashion Tech Daily -  Google ATAP
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“It’s an interesting—and possibly dangerous—time to be introducing a new smartwatch. The market is currently fractured. A bunch of models are based on Google’s Android Wear, but none of them have become a breakout hit. Samsung is doing both Android Wear and its own watch software built on the Tizen operating system. There’s Pebble. There are outliers such as Sony’s Smart Watch 3.”

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Decoded Fashion - Fashion Tech Daily -  Smartwatch

applewatch

As most schoolchildren are told from a young age, A stands for Apple; April, on the other hand, surely stands for the Apple Watch. The industry’s most hotly-anticipated wearable has been preceded by months of speculation – could it sell as well as the iPad on its launch? Will it provide a natural fit for fashion editorials? Now, on the eve of its launch, keen industry-watchers are looking to Baselworld (the watch industry’s international trade fair) for possible rivals. There, a crop of new announcements are proving themselves worthy contenders to the smart watch throne – one which, as we should remind ourselves, Apple hasn’t ascended to quite yet.

 

Coming from the other side of the bridge where technology meets luxury fashion, TAG Heuer have announced their plans this week to release a smart watch by this Christmas. In a significant move against Apple’s projected domination, the first smart watch from the world-famous Swiss watch brand will run on Google’s Android operating system – on a processor, moreover, created by keen wearables power player Intel. You’ll have to wait to find out more, though. At the Baselworld conference, chief executive Jean-Claude Biver told the crowd, “We don’t want the competition to know what we are going to do.”

 

Never easily dismissed, the irrepressible musician-turned-technologist will.i.am also announced a new partnership at Baselworld. KERING-owned Gucci, which recently changed hands from the Gianninis to Alessandro Michele, will also bring its timepieces into a new era through a collaboration with willi.i.am’s range of wearables.

 

For those of you still convinced that Apple’s the only brand that will get you telling the time more smartly, there’s not long to wait: the official release date is slated for UK stores on 24 April, but you’ll be able to order from the 10th. But if Baselworld is anything to go by, the smartwatch marketplace is about to get very interesting.

Writer: Claire Healy

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“I had a meeting with a smartwatch maker last night who showed me one of the coolest wearables I’d seen in a while. It will launch in a few days and it looks gorgeous with amazing attention to detail and a deep understanding of what has been missing in the smartwatch space thus far. He and his team have been working on it for a while and they know what they’re doing. From the case to the interface to the band, everything was in its right place. I was excited.”

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Decoded Fashion - Fashion Tech Daily -  Wearables x Smartwatch
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“2015 is fast becoming the year of the smart-watch, and the latest label to join the arm’s race is an unlikely one. In an announcement at Baselworld yesterday, the watch industry’s leading international trade fair, will.i.am, of Black Eyed Peas and The Voice fame – announced a ‘special partnership’ with fashion behemoth Gucci.”

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Decoded Fashion - Fashion Tech Daily -  Gucci x Will.i.am

weekly

SXSW Interactive is almost here! In the run-up for the festival on March 13-17, it’s time to take a moment to sign up for our special events, featuring new hot startups as well as established brands. And most involve a cocktail or two.

Decoded Fashion hits SXSW this year with the goal to bring the tech networking experience back to face-to-face interaction. Our Mentorship Hub, supported by Simon and Swarovski, will bring together industry gamechangers and those just starting out in 10-minute mentorship meetings.

And if you meet 10 rising stars in the Fashion + Tech space, register to attend the event on Friday presenting the winners of Simon’s startup competition, followed by Decoded Fashion’s Networking Party. Our global #DFMeetup series lands in Austin to help you mingle with the biggest names in fashion & Tech.

Saturday is content day – with five sessions to pick from at the JW Marriott Hotel. We’ll start the day talking about disruption in brands with HFarm, one the largest startup incubators in Europe, John Lewis, a retailer innovating through R&D, hacks and startup collaboration and our own Liz Bacelar, creator of the world’s first fashion hackathon. Also, don’t miss the ‘Meet the New Retail Disruptors’ showcase at 2pm, discussing the most innovative tech in retail – what matters and what doesn’t.

After all that mingling you might be ready for a digital detox. On Sunday, March 15, the suited and booted guys over at menswear start-up Combatant Gentlemen will be around to show you their innovative design-to-delivery model firsthand – along with a complementary massage.

On Monday, March 16 at 2pm, Cortexica, an industry leader in image recognition and Visual Search Technology, will be on hand to demonstrate their algorithmic findSimilar™ technology – and explain why it’s set to change the future of shopping. To end the day on the more style-focussed end of the spectrum is globally feted jewellery designer Kendra Scott, will be showcasing her new jewellery collection on a living garden wall at 5pm.

Full details of Decoded Fashion’s SXSW activities can be found here.

Reported by Claire Healy

Image: SXSW 2014

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“Second time lucky, perhaps? Kairos, the South Korean startup that promised an amazing Swiss hybrid smartwatch but has not yet delivered, is now back with a new model that’s very different.”

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Decoded Fashion - Fashion Tech Daily - Kairos
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“The wearable market has seen several of new devices on the market in recent months, particularly the connected watches. While iWatch has certainly been the most heralded, Withings also made a big splash with their state-of-the art connected watch Activité which launched this fall. Now a new entrant the Névo, which is result of a Lille-based company, is set to launch in early 2015.”

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Decoded Fashion - Fashion Tech Daily - Névo
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