Smartwatches

applewatch

As most schoolchildren are told from a young age, A stands for Apple; April, on the other hand, surely stands for the Apple Watch. The industry’s most hotly-anticipated wearable has been preceded by months of speculation – could it sell as well as the iPad on its launch? Will it provide a natural fit for fashion editorials? Now, on the eve of its launch, keen industry-watchers are looking to Baselworld (the watch industry’s international trade fair) for possible rivals. There, a crop of new announcements are proving themselves worthy contenders to the smart watch throne – one which, as we should remind ourselves, Apple hasn’t ascended to quite yet.

 

Coming from the other side of the bridge where technology meets luxury fashion, TAG Heuer have announced their plans this week to release a smart watch by this Christmas. In a significant move against Apple’s projected domination, the first smart watch from the world-famous Swiss watch brand will run on Google’s Android operating system – on a processor, moreover, created by keen wearables power player Intel. You’ll have to wait to find out more, though. At the Baselworld conference, chief executive Jean-Claude Biver told the crowd, “We don’t want the competition to know what we are going to do.”

 

Never easily dismissed, the irrepressible musician-turned-technologist will.i.am also announced a new partnership at Baselworld. KERING-owned Gucci, which recently changed hands from the Gianninis to Alessandro Michele, will also bring its timepieces into a new era through a collaboration with willi.i.am’s range of wearables.

 

For those of you still convinced that Apple’s the only brand that will get you telling the time more smartly, there’s not long to wait: the official release date is slated for UK stores on 24 April, but you’ll be able to order from the 10th. But if Baselworld is anything to go by, the smartwatch marketplace is about to get very interesting.

Writer: Claire Healy

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“Sony’s SmartWear lineup is one of its key focal areas for mobile tech, and something that has grown in scope and ambition over the course of the past few CES events. This year it’s introducing even more in the way of wearable hardware, and looking at ways to help expand the available software and use cases far beyond what’s been available thus far.”

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Decoded Fashion - Fashion Tech Daily - Sony Smartwatch
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“Sony has formed a new division under the name of Fashion Entertainments and created a simple watch made entirely from e-paper. The watch, codenamed Fes, adopts a retro design and features 24 patterns which mimic a wide range of traditional watch straps and faces. The unit also responds to gestures and alters the watch face so you can easily read the time when you hold the item in front of you.”

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Decoded Fashion - Fashion Tech Daily - Sony Smartwatch
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“As the holiday shopping season ramps up, brands are betting big on technology-driven concept stores to push the boundaries of brick-and-mortar. Rebecca Minkoff and Ugg Australia recently opened new locations that emphasize personalized styling, content and a mobile-ready experience.”

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Decoded Fashion - Fashion Tech Daily - Smartwatches
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“Swatch Group AG (UHR), the biggest Swiss watchmaker, said it doesn’t rule out forming agreements with consumer-electronics companies to help produce smartwatches amid increasing competition in timepieces with more functions.”

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Decoded Fashion - Fashion Tech Daily - Swatch
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“Prices for Apple’s Watch could take it into the ‘luxury’ category. Could it push wearable technology into fashion’s court?”

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Decoded Fashion - Fashion Tech - Apple Watch
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“Apple’s iWatch clearly changed the game and Switzerlands’ watchmaking stalwarts are now springing to action, with Swatch announcing a couple of weeks ago that they’ll be bringing their smartwatches on the market next year and TAG Heuer announcing this weekend that they’ll soon be launching one as well.”

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Decoded Fashion - Fashion Tech Daily - TAG Heuer
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“After much — so much — anticipation, Apple’s smartwatch has finally arrived. Although we’d all been calling it the iWatch for shorthand, it’s actually named the “Apple Watch.” And it looks really, really good.”

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Decoded Fashion - Fashion Tech Daily - Apple Watch
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“On Friday, Intel and Fossil announced a partnership that spells out future collaboration on wearable (i.e. smartwatch) devices.”

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Decoded Fashion - Fashion Tech Daily - Intel and Fossil Collaboration
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“What does it do? Pretty much what you expect from a trail watch and a running watch combined. It features a compass, barometer, and altimeter, easily accessible from the main time screen, as well as heart rate, pace, and distance when it’s in exercise mode.”

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Decoded Fashion - Fashion Tech Daily - Garmin Fenix