“The days of the $100+ activity tracker might be over; Movo, a consumer tech company out of NYC, is kicking off pre-orders today for a $29 wearable wrist band that tracks steps, distance traveled and calories burned, collecting and reporting that data via an iOS and Android app. The Movo Wave, as the device is called, is expected to launch this fall following its self-hosted pre-order campaign.”

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Decoded Fashion - Fashion Tech Daily - Movo Wave

“The Timex Ironman One GPS+, is a self-contained sports watch that allows for GPS location tracking, email-based wireless messaging, and systems to track your speed, distance, and position at all times as well as notify your friends and family of where you are. It connects to cellular networks via AT&T, has a large color touchscreen and includes one year of mobile data service.”

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Decoded Fashion - Fashion Tech Daily - Timex Smartwatch

“What would it take to get people actually buying smartwatches in droves? Could FASHION be the answer?

A new odd trio aims to find out, with HP teaming up with fashion flash sales site Gilt and designer Michael Bastian (via Fashionista) to create a smartwatch that looks smart, too.”

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Decoded Fashion - Fashion Tech Daily - Michael Bastian Smartwatch

This week saw the launch of two pieces of wearable tech that we actually want to wear. The normal geek piece has gone from zero to hero in just a matter of days.

Decoded Fashion - News - Withings Activite Wearable Fitness Tracker

First up WithingsActivité, this health technology company launched a fitness tracker that looks just like an analog watch. Its aesthetics were designed by a team in Paris and it was manufactured using Swiss craftsmanship. At $390 USD a piece, it syncs with a smartphone app to monitor fitness activity during the day and sleep cycles during the night. Thanks to information it receives from the users’ phone, it will also always indicate the right time and time zone for ones’ location.

Decoded Fashion - News - Motorola Moto360 Smartwatch

Later in the week came Motorola’s Moto360, the first wearable that runs Android Wear and has a round display. Other Android Wear devices set to become available in early July are rectangular and still look more like one of those old-school Casio watches that would double-up as a calculator (more about them here). The Moto360 is undoubtedly the more covetable option. In terms of motivations behind its design, David Pierce revealed that “Motorola executives […] asked a bunch of children to draw a watch. They all drew round ones, so Motorola had its design.” According to the snazzy product site, we will be able to purchase one of these in a selection of styles this summer. Minuum have also already created a keyboard app for it.

Are the times of boxy wrist wearables coming to an end? Do we no longer need to out ourselves as fitness freaks or geeks by opting for one of these devices? Perhaps the iWatch debut, supposedly taking place in October, will shed more light on this. We’re also eager to see who will enter collaborations with fashion or luxury timepiece brands in this space.

Reported by Anna Abrell


“The Motorola Moto 360 is the first Android Wear smartwatch with a round face. The Moto 360 won’t go on sale until later this summer, and Motorola hasn’t announced a price.”

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Decoded Fashion - FashionTech Daily - Motorola Moto 360 Smartwatch

Wearable Tech

1. Smartwatches and Google Glass in wearable technology showcase

Computing to be worn goes on show but is still in early stages, admit tech exhibitors.

2.The African Version of Amazon Will Emerge From Nigeria

Africa’s tech space, which has been defined and accelerated by the mobile phone, is undoubtedly growing as investors scramble toward the continent.

3.Poshmark Partners With The USPS To Create A Custom, Flat Rate Shipping Label

Poshmark, the mobile marketplace that lets women swap and sell items out of their own closets, is announcing a big partnership with the United States Postal Service

4. Is J Crew’s Sale To Uniqlo Off?

J CREW may be heading for an IPO, sources revealed today, as the sale of the company to Uniqlo owner Fast Retailing is looking less likely.




  1. Tommy Hilfiger Calls Upon Local Instagrammers to Document Fashion Week Show
    For New York Fashion Week, fashion designer Tommy Hilfiger will be introducing the first ever runway show InstaMeet, a way for locals to meet up and hang out with fellow Instagrammers in their area.
  2. Guerlain Fuses Heritage with Current Campaigns on New Tumblr
    France’s Guerlain is aiming to increase its exposure among young consumers who may be unfamiliar with the LVMH-owned beauty brand’s heritage and products by creating a Tumblr account.
  3. Fitness Trackers are Useless Without Real-Time, Personalized Analysis
    No one has arms long enough to wear all of the activity-tracking wristbands currently on sale or awaiting release. These devices count your steps, measure your sleep and some even monitor your heart rate.

  4. Technology Industries Tries to Balance Fashion, Function in ‘Wearables’
    Gadget lovers are slipping on fitness bands that track movement and buckling on smartwatches that let them check phone messages.