Steve Madden
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“Dolce Vita, the brand beloved for its reasonably priced, fashion-friendly footwear, announced last week that it has sold itself to Steve Madden for $60.3 million in cash. The deal, subject to a working capital adjustment and an earn-out based on future performance, rounds out Dolce Vita’s product design strengths with Steve Madden’s retail and apparel capabilities.”

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Decoded Fashion - Fashion Tech Daily - Dolce Vita
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“Steve Madden is betting on its new partnership with omnichannel personalization firm Certona to boost sales online.

San Diego, Calif.-based Certona said its personalized technology will help New York-based Steve Madden identify new customer segments and target content to shoppers while they navigate the Steve Madden site.”

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Decoded Fashion - Fashion Tech Daily - Certona

Decoded Fashion - Fashion Tech Daily - Kenzo Digital Pop Up Paris

 

1. Tom Ford Launches E-Commerce

“From today, tomford.com will offer an accessories-driven selection of the designer’s goods including handbags, shoes, small leather goods, eyewear and jewellery, as well as the Tom Ford Beauty collection of cosmetics and fragrances.”

2. Google Glass Partners With Luxottica

Google Glass has entered a strategic partnership with the parent company of eyewear brands such as Rayban and Persol to “design, develop and distribute” Google Glass eyewear.

3. Kenzo Hosts A Digital Pop-Up In Paris To Benefit Marine Life

To support their #NoFishNoLife collection, luxury brand Kenzo are hosting a digital pop-up installation in Paris – “every time someone makes a purchase or posts an Instagram photo of the pop-up with the corresponding hashtag, a fish is added to the virtual aquarium.”

4. Steve Madden And Brian Atwood Make Some Fashionable Plans

After reporting over $340 million in net sales for 2013, Steve Madden has acquired shoe brand Brian Atwood.