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“Despite a growing number of direct-to-consumer brands, brick-and-mortar shopping still accounts for 94 percent of retail sales in the U.S. That’s why Storefront, a startup that provides brands with temporary retail space, is launching RetailGrade, a new tool that makes reaching these offline shoppers a lot more straightforward.”

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Decoded Fashion - Fashion Tech Daily -  Storefront x RetailGrade
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“How do we know? Because you touched the magic mirror in Rebecca Minkoff’s fashion-and-tech-forward store, and left a trail of valuable data.”

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“Mannequins have done their job in store windows for over a century. But as brick-and-mortar stores increasingly fight for attention, they’re due for a digital upgrade. Namely, a talking human hologram that greets you and asks if you’d like to buy the designer sweater she’s wearing.”

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Decoded Fashion - Fashion Tech Daily - Storefront x Holograms