All posts tagged "style.com"

SWATCHit Wins The Fashion Hackathon

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Decoded Fashion announced SWATCHit, a platform for connecting designers and artisians, as the winner of the Fashion Hackathon, taking home $10,000 and the the opportunity to have their app launched by the CFDA.

In a very close competition, SWATCHit out-pitched two other finalists—Coveted, one-click purchasing for Tumblr, and 42, in-store retail analytics tools—for the top prize.

“It’s been an incredible experience,” said SWATCHit’s Jagjeet Gill, who is currently earning her MBA at MIT.

The finalists were chosen during The Fashion Hackathon, a 24-hour event where 550 registered participants and 78 teams competed to build a technology that helps American fashion designers. It was held Feb. 2-3, at the Alley NYC.

Some of the projects were inspired by the Fashion Brief, a conversation with designer Rachel Roy, DKNY’s Aliza Licht, Rebecca Minkoff’s Uri Minkoff, Michael Kors’ Farryn Weiner, and the CFDA’s Kelly McCauley and Sideways’ Nathaniel Catanio, on what areas of the fashion industry could utilize technology to increase efficiency and drive business. Others, like Coveted, were conceived prior to the Hackathon.

“I had this idea for about a year, but never had time to work on it,” said Michael Dizon, of Coveted. “At a Hackathon, you have to do it in 24 hours.”

The finalists pitched to a panel of fashion judges including Minkoff, CFDA’s CEO Steven Kolb, Style.com’s Editor-in-Chief Dirk Standen, designer Zac Posen, and Gilt Groupe’s founder Alexis Maybank, each of which asked some tough questions to the hackathon teams before determining SWATCHit the winner.

All the finalists took home a collection of prizes from the CFDA, DKNY, GAP, Gilt Groupe, Bonobos, Macallan, Samsung, Refinery 29, and Quotidian Ventures.

Zac Posen’s New Looks + What that Means for WIRED

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Last night, Zac Posen showed his Fall 2013 collection at the Plaza—we only wish it was digital too!

He took some new direction than his past seasons, which are traditionally full of evening gowns. Style.com noted that “Posen focused less on evening gowns with his famous anatomical seaming than he usually does on the runway, favoring evening separates and a surprising number of pants, but the clothes were nonetheless loaded up with detail: soutache embroidery, origami draping and folds.”

We like the change, though, and hope thats a sign of new things to come for his brand, including dipping into more tech. He’ll be launching a more affordable line, Zac Zac Posen, and we want to see it sell online. What do you think? Hear more when he talks with WIRED’s Editor-in-Chief Scott Dadich—register now. And check out all the looks, including Coco Rocha’s closing number, on Style.com here.

The Fashion Hackathon Finalists

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On Feb. 2-3, Decoded Fashion held the world’s first Fashion Hackathon, a 24-hour event where 550 registered participants and 78 teams competed to build a technology that helps American fashion designers.

About 300 developers, designers and entrepreneurs—40 percent women—worked on a variety of projects, from B2B software for production and merchandising to analytics for social media and e-commerce. Many projects were inspired by the Fashion Brief, a conversation with designer Rachel Roy, DKNY’s Aliza Licht, Rebecca Minkoff’s Uri Minkoff, Michael Kors’ Farryn Weiner, and the CFDA’s Kelly McCauley and Sideways’ Nathaniel Catanio, on what areas of the fashion industry could utilize technology to increase efficiency and drive business.

Five finalist teams were chosen to compete for the top prize—$10,000 and the chance to have its app launched by the CFDA. They will pitch live on the runway at Mercedes-Benz Fashion Week during the Decoded Fashion Forum, to a panel of fashion judges including the CFDA’s Steven Kolb, Style.com’s Dirk Standen, Zac Posen, Rebecca Minkoff’s Uri Minkoff, and Gilt Groupe’s Susan Lyne.

Finalists:
42 personalizes the brick-and-mortar experience by using the best intelligence of online commerce. Founders: Cathy Han, Sarah Hum, Lucas Lemanowicz, Nicolas Porter

Avant-Garde remakes targeting marketing by matching customers with products by visually analyzing products and social media streams to understand exactly what customers want right now. Founders: Vladimir Dedov, Ajay Mantha, Carrie Mantha

Coveted is a 1-click platform for brands to sell their products through shareable tumblr images. Founders: Ian Culley, Michael Dizon, Jason Fertel

Fashion Dashboard optimizes commerce through competitive social media and merchandising analysis. Founder: Stephan Alber

SWATCHit is a peer-to-peer platform connecting global designers with emerging market artisans and overseas producers. Founders: Ramzi Abdoch, Jagjeet Gill, Jackson Lin, Henrika Makilya, Paul Yun

Who is Candy Pratts Price?

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A household name in the world of fashion, Candy Pratts Price also warrants some tech street cred. Vogue’s Editor-in-Chief Anna Wintour once dubbed her the “Queen of the Internet” for her early adoption of tech in the fashion industry, including podcasts dubbed “CandyCast,” long before it became mainstream.

Pratts Price was one of the early editors at Style.com, just after the site launched, and was later named Creative Director of Vogue.com. She is currently a contributing editor to the publication. What’s great about her is how she has transitioned her knack for curation—honed while detailing the windows at Bloomingdale’s and crafting editorial for Harper’s Bazaar and Vogue—to the digital world. She’s even won awards for her work in visual design, including the Eugenia Sheppard Award for excellence in journalism from the CFDA.

Candy Pratts Price will bring her expertise as the Master of Ceremonies of the Hackathon Finale and present the winner at the Decoded Fashion Forum on Feb. 14.