style.com

All industry eyes have been on Condé Nast this year, as we waited for details of the global powerhouse’s long-anticipated e-commerce revolution. This week, the world’s best-known media company finally gave us an answer: Style.com, the company’s fashion news and runway website, will be transformed into a global e-commerce destination sometime in the autumn. Announced in a Business of Fashion exclusive on Monday, the company did not disclose a specific date for the shift, but it is sure to be an industry gamechanger: set to bridge Condé Nast’s satellite titles around the world like never before. The move represents a turning point for traditional print, as the publishing company pegs its ambitions on the $1.5 trillion e-commerce market in the face of declining advertising sales.

Franck Zayan, the omnichannel director at Galeries Lafayette turned President of e-commerce at Condé Nast, heads up the dedicated division at the company that will see products sold to readers for the first time this year. He will be running an exclusive 40-seat round table at Decoded Fashion’s London summit on 21 May – but, until then, here’s the lowdown on the Style.com turnaround that’s got everyone talking.

The facts:
Condé Nast’s potential customer base numbers more than 300 million people, and the shift of emphasis at Style.com will be hoping to tap into every one of them. As Jonathan Newhouse, chairman and chief executive of Condé Nast International told BoF, the venture will be structured as a separate e-commerce venture within Condé Nast and will see over $100 million in investment across the next two to three years. The UK will be the guinea pigs for the first launch, with the new HQ in London’s Camden. And the products? Shoppers will be able to pick from between 100 to 200 brands, and buy from magazine-branded websites, digitised magazine apps or by scanning codes in the printed magazine. The focus will be fashion, but also upmarket travel, beauty and technology products. Style.com’s existing content will move to voguerunway.com, taking many (but not all) existing staff with it.

The reaction:
For many, the move makes business sense and brand sense – Style.com, launched in 2000, was originally the online home for the publisher’s American Vogue and W, until those magazines eventually realised their own web presence under established brand names was probably a better idea (circa 2010). Running both at a duplicate cost – with overlapping content – hasn’t always seem the cleverest way to do things. But Style.com grew on its own terms, becoming a key destination for industry folk and fashion fans alike to follow all things style online. In this sense, many are sad to hear the news. Lauren Sherman at Fashionista isn’t convinced that the site will thrive as an e-commerce site, writing that commerce needs context, but not necessarily a fully-fledged editorial operation. Leah Bourne at Stylecaster reframes the question in terms of a known rivalry, asking ‘Does Style.com really have a chance of taking on Net-a-Porter?’, quoting an anonymous retail analyst’s reaction: “10 years too late Condé Nast, but good luck.” And its not just industry insiders who are shocked – Racked summed up commenters’ reactions from across several websites, calling it a “shame” and saying the move “totally sucks.”

The future:
Condé Nast will be shifting from content to commerce the only way a global conglomerate and industry heavyweight can: globally, quickly and with tons of investment behind it. Key to future success will be taking publication readers along for the whirlwind ride, rather than leaving them behind. It will be interesting to see how Condé Nast integrate their wide range of existing brands into one e-commerce site. But there’s no doubt the move is a bold one in a flagging publishing world – and tapping into their reader’s buying habits in a whole new way could be a risk that pays off for Condé Nast.

Want to know more? Hear straight from the source at our London Summit. Franck Zayan, President of e-commerce at Condé Nast will be hosting an exclusive roundtable on 21st May.

Book your ticket for the London Summit here.

Reported by Claire Healy

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“Condé Nast is to launch its long-expected global ecommerce business in the UK this autumn. The magazine publisher says the Style.com site will sell to readers of its titles, which include the Vogue, Vanity Fair and Gentleman’s Quarterly magazines and websites, as well as to other consumers. “

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Decoded Fashion - Fashion Tech Daily - Conde Nast
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“Following Monday’s announcement that Style.com will be transitioning into an e-commerce destination come fall, we’ve learned that several of the site’s editorial staffers have been let go.”

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Decoded Fashion - Fashion Tech Daily - Style.com
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“STYLE.COM will be the home of Condé Nast’s new e-commerce business, it was announced today by Charles Townsend, CEO of Condé Nast and Jonathan Newhouse, chairman and chief executive of Condé Nast International, replacing the website’s news and show reports content.”

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Decoded Fashion - Fashion Tech Daily - Conde Nast
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“Style.com is ceasing production of its quarterly print magazine, Style.com/Print, which debuted in 2012 back when it was still a part of Fashion Fairchild Media. A rep for Condé Nast attributes the decision to increased traffic on the website.”

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Decoded Fashion - Fashion Tech Daily - style.com

Decoded Fashion - Weekly Stories - Beautiful Function Wearables Competition Finalists

Tomorrow, on November 18, the worlds of fashion, retail, and tech will join forces for the kick off of Decoded Fashion’s two-day New York Summit. Rebecca Minkoff, Nordstrom, Barneys, kate spade, Google, Style.com, and more will meet to discuss wearable tech challenges and the latest ideas around retail innovation.

One of the highlights of the summit will be the finals of the Beautiful Function wearables competition, which aims to identify the most consumer-friendly and beautiful wearable device launched this year. Five finalist startups, chosen because of the striking design and functionality of their wearable, will pitch live on stage to a panel of industry leaders on November 18. All finalists’ wearables cater to the U.S. market, are ready to market today and are currently available for pre-order. The winning team will be featured on Style.com.

The finalists are:

Cuff: Cuff serves as an alert system, with the ability to track your fitness and send notifications. The interchangeable modules, called CuffLincs, connect directly to an iPhone or Android application.

Jon Lou: The 314 handbag charges your smartphone and lights up to help you find your interior items. With powerful off-the-grid energy developed at MIT, you can keep an iPhone 6 charged for one month. Made in Italy.

Kovert Designs: Kovert’s modular collection of smart designer jewellery allows customers to insert the Altruis Stone into different ring, bracelet and necklace designs. Using their app, the user can set the smart stone to vibrate for particular notifications (filtered by key contact or keyword). Kovert will be announcing a small handful of collaboration collections with brands/designers in 2015.

Machina: A hoodie with speakers integrated into it. It allows its wearer to hear music without having to insert headphones into their ear. Music can be controlled via Bluetooth, using an iPhone, iPod or Android device.

Viawear: Tyia, Viawear’s smart bracelet, sends notifications using gentle vibrations and color. Tyia is designed to make things easier, richer, more beautiful and more focused, helping you connect with real life instead of just your digital one.

The competition judges are:

Myf Ryan, Marketing, Director UK & Europe, Westfield
Dirk Standen, Editor-in-Chief, Style.com
Olivia Kim, Director of Creative Projects, Nordstrom
Simon Collins, Dean, Parsons The New School for Design

“There is a lot of excitement, but also confusion about the possibilities for wearables and fashion today. During next week’s summit, we will reveal big players outside of everyone’s radar. We will discuss what matters in the immediate future and expose the technology that will help get us there,” said Liz Bacelar, founder and president of Decoded Fashion. “The Decoded Fashion Summit is about being ahead of the story, discarding pre-conceived notions and learning new possibilities emerging around the world.”

Decoded Fashion New York will take place on November 18-19, 2014 at Metropolitan West. The full agenda can be found here.

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131217095418-loehmanns-620xa-1

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    The Loehmann’s chain, which got its start in Brooklyn in 1920, is liquidating its stores and shutting down.
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Last night, Zac Posen showed his Fall 2013 collection at the Plaza—we only wish it was digital too!

He took some new direction than his past seasons, which are traditionally full of evening gowns. Style.com noted that “Posen focused less on evening gowns with his famous anatomical seaming than he usually does on the runway, favoring evening separates and a surprising number of pants, but the clothes were nonetheless loaded up with detail: soutache embroidery, origami draping and folds.”

We like the change, though, and hope thats a sign of new things to come for his brand, including dipping into more tech. He’ll be launching a more affordable line, Zac Zac Posen, and we want to see it sell online. What do you think? Hear more when he talks with WIRED’s Editor-in-Chief Scott Dadich—register now. And check out all the looks, including Coco Rocha’s closing number, on Style.com here.

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On Feb. 2-3, Decoded Fashion held the world’s first Fashion Hackathon, a 24-hour event where 550 registered participants and 78 teams competed to build a technology that helps American fashion designers.

About 300 developers, designers and entrepreneurs—40 percent women—worked on a variety of projects, from B2B software for production and merchandising to analytics for social media and e-commerce. Many projects were inspired by the Fashion Brief, a conversation with designer Rachel Roy, DKNY’s Aliza Licht, Rebecca Minkoff’s Uri Minkoff, Michael Kors’ Farryn Weiner, and the CFDA’s Kelly McCauley and Sideways’ Nathaniel Catanio, on what areas of the fashion industry could utilize technology to increase efficiency and drive business.

Five finalist teams were chosen to compete for the top prize—$10,000 and the chance to have its app launched by the CFDA. They will pitch live on the runway at Mercedes-Benz Fashion Week during the Decoded Fashion Forum, to a panel of fashion judges including the CFDA’s Steven Kolb, Style.com’s Dirk Standen, Zac Posen, Rebecca Minkoff’s Uri Minkoff, and Gilt Groupe’s Susan Lyne.

Finalists:
42 personalizes the brick-and-mortar experience by using the best intelligence of online commerce. Founders: Cathy Han, Sarah Hum, Lucas Lemanowicz, Nicolas Porter

Avant-Garde remakes targeting marketing by matching customers with products by visually analyzing products and social media streams to understand exactly what customers want right now. Founders: Vladimir Dedov, Ajay Mantha, Carrie Mantha

Coveted is a 1-click platform for brands to sell their products through shareable tumblr images. Founders: Ian Culley, Michael Dizon, Jason Fertel

Fashion Dashboard optimizes commerce through competitive social media and merchandising analysis. Founder: Stephan Alber

SWATCHit is a peer-to-peer platform connecting global designers with emerging market artisans and overseas producers. Founders: Ramzi Abdoch, Jagjeet Gill, Jackson Lin, Henrika Makilya, Paul Yun