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“Some 50 million people watching the Super Bowl this year will be able to buy items highlighted by Katy Perry during the halftime show, thanks to deals put together by Delivery Agent. That figure includes all viewers with Samsung Smart TVs and some LG TVs and Roku devices as well as anyone watching the game with a mobile device connected to Twitter.”

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Decoded Fashion - Fashion Tech Daily -  Superbowl x Katy Perry

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  1. David Beckham’s H&M SuperBowl Ad Allows You to Shop Directly From Your TV
    The ad will allow viewers with Samsung smart TVs to see information about the clothes Beckham is wearing, and purchase these items directly through their TVs.
  2. Designers Decamping to Spring Studios for NYFW
    According to sources, both Diane vonFurstenberg and Michael Kors are exiting The Theatre at Lincoln Center and will be showing at Spring Studios in TriBeCa.
  3. Fitbit Partners with Tory Burch for High Fashion Accessories
    At CES 2014, Fitbit has announced a partnership with the fashion brand Tory Burch for a line of accessories.
  4. This Wearable Gadget Zaps You to Stand Taller
    The Lumo Lift detects your body’s positioning and when you start to slouch, the device vibrates and reminds you to adjust your stance.