Tag Heuer
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“The effort to blend traditional Swiss watchmaking with Silicon Valley technology continues with one of the biggest heavy hitters out of Switzerland.”

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Decoded Fashion - Fashion Tech Daily - TAG Heuer x Google x Intel
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“Apple’s iWatch clearly changed the game and Switzerlands’ watchmaking stalwarts are now springing to action, with Swatch announcing a couple of weeks ago that they’ll be bringing their smartwatches on the market next year and TAG Heuer announcing this weekend that they’ll soon be launching one as well.”

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Decoded Fashion - Fashion Tech Daily - TAG Heuer
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“First it was Yves Saint Laurent, then Burberry and now the LVMH-owned watch maker Tag Heuer. For a third time in the last year, a luxury fashion brand has lost an executive to Apple, which sniped Tag Heuer VP of Sales Patrick Pruniaux for its own team late last week.”

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Decoded Fashion - Fashion Tech Daily - Patrick Pruniaux