“Covet, an interactive mobile marketing company, has teamed with Stella Valle designers Paige Dellavalle and Ashley Jung to feature their collection for Target, which launched this week.”

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Decoded Fashion - Fashion Tech Daily -  Covet Fashion x Target

“Target, the second largest general merchandise retailer in the U.S., announced this morning that it will start testing beacon technology in 50 of its stores nationwide. With beacon technology, the company says it will be able to send information about deals as well as recommendations directly to consumers’ smartphones, provided they opt in to receive these alerts.”

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Decoded Fashion - Fashion Tech Daily - target x Beacon Technology

“Your future smart home could be brought to you by… Target? Yes, Target. The retailer opened the doors of an experimental space, called Open House, in San Francisco Thursday. The Open House is completely dedicated to showcasing and selling smart home devices. The store, which the company describes “part retail space, part lab,” allows customers to interact with dozens of connected home products.”

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Decoded Fashion - Fashion Tech Daily -  Target

“Target is trying to hit Amazon where it hurts. The retail chain announced Monday that customers can qualify for free shipping on all orders of $25 or more placed through Target’s website “with virtually no exclusions,” down from a $50 minimum previously.”

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Decoded Fashion - Fashion Tech Daily -  Target

“Target’s latest designer collaboration with Lilly Pulitzer may not have made a huge splash in the fashion community, but it did cause a social media storm among plus-size consumers — and not for the reason the retailer was probably hoping.”

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Decoded Fashion - Fashion Tech Daily - Target

“Target have once again turned to Net-A-Porter to take their next collaboration global, and this one is set to be just as sought after. Altuzarra is the next name to carry the gauntlet, and its eponymous founder is one the world’s brightest young design talents.”

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Decoded Fashion - Fashion Tech Daily - Altazurra


  1. Peter Pilotto: With Help From Cara Delevingne and Target Our Bright Prints Hit the Sartorial Sweet Spot
    The label has partnered with the budget US retailer on an affordable line, causing a frenzy in the process.
  2. Zooey Deschanel Teams with Tommy Hilfiger
    To Tommy, From Zooey is the name of the new capsule collection designed by Tommy Hilfiger and Zooey Deschanel.
  3. Pebble Debuts a Smartwatch-Only App Store
    The maker of the wearable device has just launched a one-stop shop for its users.
  4. Eye on E-Commerce: SnobSwap
    SnobSwap is an online marketplace where users can shop, sell and swap luxury clothing, handbags and accessories.
adidas NYFW
Prabal Gurung Was a Whopping Success for Target
So Gurung’s collection certainly seems to qualify as a whopping success for Target from a sales perspective, has it brought back Missoni-level excitement to the high-low collaboration formula? Racked debates.

Adidas Creates 360 Degree, Interactive, Live Stream for NYFW
PSFK covers Adidas’ online live show, which positioned four various views of the runway and backstage on one screen, offered viewers an in-depth, insider view of the show.

Flattening the Old World
Just as titans of finance, fashion and media have out-of-office clubhouses here, so has New York’s tech scene created its own distinctive social spots, as the Wall Street Journal reports.