tech
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“Lenovo is the latest tech company to jump into the already saturated wearables market. The manufacturer has quietly added a new fitness wristband tracker, called the Lenovo Smartband, to its website.”

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Decoded Fashion - Fashion Tech Daily - Lenovo Smartband
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“We asked NewDealDesign, the design consultancy behind projects like the Fitbit line of activity trackers, and Google’s modular Project Ara smartphone, what things might look like when technology and fashion reach beyond the wrist. In response, they created Project Underskin. It’s a concept for a smart digital tattoo which would be implanted in your hand and interact with everything you touch. It can unlock your front door, trade data with a handshake, or even tell you if you have low blood sugar.”

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Decoded Fashion - Fashion Tech Daily - Project Underskin
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“Being strapped in to a headset means losing awareness about the world around you, which is especially tricky if you need to, say, reach for you keyboard. This is one of the problems the Vrvana Totem headset aims to solve. The headset features two forward-facing cameras that can be passed through to the display, meaning you can see the world around you as needed.”

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Decoded Fashion - Fashion Tech Daily - Vrvana Totem
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“Natalie Massenet opened London Fashion Week this morning heralding the week as a time for digital innovation across the industry.”

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Decoded Fashion - Fashion Tech Daily - London Fashion Week
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“Retail giant Amazon.com has boosted London’s reputation as the go-to place for tech companies, announcing that it will open a new corporate headquarters in the city.”

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Decoded Fashion - Fashion Tech Daily - Amazon.com
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“Thanks to a number of collaborations with fashion mavens such as Diane von Furstenberg and Tory Burch, stylish wristbands, smartwatches and even Google Glass are getting gorgeous upgrades.”

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Decoded Fashion - Fashion Tech Daily - Fashionable Wearables
 4circle This dressing room allows alternate size, color, and styles of items brought into the fitting to be retrieved without saying a word.Read Article Fitting Room

Tunepics   2- Tunepics - The feed (2) (ON EMBARGO UNTIL 22 MAY 2014)

At last it’s here, the long anticipated launch of Justin Cooke’s multi sensory social network has finally happened! Months of rumours have surrounded the ex-Topshop CMO and Burberry alumni, back in March at SXSW Interactive at our event he claimed to be developing an app that would take on the top 5 social networks. TechCrunch’s Mike Butcher asked if it was an “Instagram for emotion?”, well now that question can be answered.

Tunepics, it’s more like Instagram with a soundtrack. The first social network to connect multiple senses, combining both sound and vision, with the hope to create nostalgia and trigger memories for the user. Beautifully designed by the innovate7 team, built by mega agency AKQA, (the team behind NIKE’s technological prowess), and already supported by a long list of the hottest celebrities around, this app has all the right ingredients in the mix.

“I’ve always had a fascination with music, colour, images and the weather and how they influence our mood and emotions. I want people to be able to share the depth behind the moments they experience and to articulate all the ones that they dream of having. This is a magical and cinematic celebration of people’s lives that touches all of our senses. Music is the most powerful way to express the things we see and feel; nothing else comes close. With Tunepics, everyone can create a soundtrack to their life.” Justin Cooke, founder and CEO, Tunepics

Good luck guys, we look forward to posting our summer selfies to the tune of Eve’s Who’s that girl? (La, la, la, la, la, la, la, la, la, la, la).

Hackathon

Over this past weekend, May 10-11, 150 programmers, entrepreneurs, graphic designers and industry experts came together to build tech that could solve relevant problems in fashion & retail. It all started with a chat with the British Fashion Council, AllSaints and Mary Katrantzou – clarifying details on how the industry works, and inspiring teams to strive towards solutions that could be applied in the immediate future.

After working for 24 hours through the night, many going without much sleep, 30 teams submitted their ideas for judging – a 3-hour-long process that boiled it all down to five top teams. You will see the best ideas on the stage today. With your help, we’ll select the audience pick and the overall winner, which will be flown to San Francisco by AllSaints to meet with top industry players, and have its tech implemented globally by AllSaints, online and in store.

The Stats:

  • 30 apps were created
  • 200 hackers were registered
  • 150 participated until the end
  • 5 Finalist teams

 The Finalists:

BESPOKY – Stylist matching PROVENANCE – Content at point of sale LOOP – Recreating wish lists SUFFRO – Enhancing the fitting room NUDGE – Connecting brands to Passbook

HONORABLE MENTION: (not eligible for top prize)

ALLSAINTS ROW – 3D immersion brand experience NIXI – Inventory data in real-time

The Finalists will pitch on stage on Tuesday May 13, to a panel of top judges from the fashion industry at the Decoded Fashion Summit. 
Check out photos from the weekend here.

Paris Launch

After touching down for all of 8 hrs after SXSW, we hopped on the Eurostar to continue our European Meetup tour! First stop Paris, with the support of our local host Celine Lippi, Co-Founder of Fashion Capital Partners. With a full house at the newly opened Le Numa, it was time to discuss the ins and outs of the ever growing omni-channel.

Kicking off with an opening keynote from Google‘s Pauline Butor who told us an astonishing five billion queries regarding fashion and beauty are made through Google every month! She went on to demonstrate the vast amount of Google tools available to fashion brands, that can help them gather data and create content. Talking us through last years hugely successful Topshop Fashion Week campaign, which used live hangouts to create another layer of content and a live view of a model’s runway walk.

Next both iVentures Consulting and DemandWare discussed how to improve customer experience, with the connection between both physical and digital stores. iVentures Consulting gave us a preview of their eShopper Index, which brands came up top digitally? The top 5 included Zalando, Zappos, Amazon, NET-A-PORTER and Gap.

Fusalp, Vilebrequin & l’Exception debated best practices; rethinking retail with smart shopping experiences, digital windows and customer touchpoints, with a gentle reminder that at the heart of all these tech innovations still remains the physical product and of course the consumer!

The evening closed with 3 startup pitches; Shop’n’Brag, a mobile shopping app that seems to do just about everything, with augmented reality features and deal finders rolled into one; HappyBeacon, allowing retailers to interact directly with the consumer through push notifications and our final startup Bodi.me, joining the fight against returns by letting the consumer try on clothes virtually.

For all the photos from the evening, head over here and Paris, we cannot wait to return in June!

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