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 4circle This dressing room allows alternate size, color, and styles of items brought into the fitting to be retrieved without saying a word.Read Article Fitting Room

Tunepics   2- Tunepics - The feed (2) (ON EMBARGO UNTIL 22 MAY 2014)

At last it’s here, the long anticipated launch of Justin Cooke’s multi sensory social network has finally happened! Months of rumours have surrounded the ex-Topshop CMO and Burberry alumni, back in March at SXSW Interactive at our event he claimed to be developing an app that would take on the top 5 social networks. TechCrunch’s Mike Butcher asked if it was an “Instagram for emotion?”, well now that question can be answered.

Tunepics, it’s more like Instagram with a soundtrack. The first social network to connect multiple senses, combining both sound and vision, with the hope to create nostalgia and trigger memories for the user. Beautifully designed by the innovate7 team, built by mega agency AKQA, (the team behind NIKE’s technological prowess), and already supported by a long list of the hottest celebrities around, this app has all the right ingredients in the mix.

“I’ve always had a fascination with music, colour, images and the weather and how they influence our mood and emotions. I want people to be able to share the depth behind the moments they experience and to articulate all the ones that they dream of having. This is a magical and cinematic celebration of people’s lives that touches all of our senses. Music is the most powerful way to express the things we see and feel; nothing else comes close. With Tunepics, everyone can create a soundtrack to their life.” Justin Cooke, founder and CEO, Tunepics

Good luck guys, we look forward to posting our summer selfies to the tune of Eve’s Who’s that girl? (La, la, la, la, la, la, la, la, la, la, la).

Hackathon

Over this past weekend, May 10-11, 150 programmers, entrepreneurs, graphic designers and industry experts came together to build tech that could solve relevant problems in fashion & retail. It all started with a chat with the British Fashion Council, AllSaints and Mary Katrantzou – clarifying details on how the industry works, and inspiring teams to strive towards solutions that could be applied in the immediate future.

After working for 24 hours through the night, many going without much sleep, 30 teams submitted their ideas for judging – a 3-hour-long process that boiled it all down to five top teams. You will see the best ideas on the stage today. With your help, we’ll select the audience pick and the overall winner, which will be flown to San Francisco by AllSaints to meet with top industry players, and have its tech implemented globally by AllSaints, online and in store.

The Stats:

  • 30 apps were created
  • 200 hackers were registered
  • 150 participated until the end
  • 5 Finalist teams

 The Finalists:

BESPOKY – Stylist matching PROVENANCE – Content at point of sale LOOP – Recreating wish lists SUFFRO – Enhancing the fitting room NUDGE – Connecting brands to Passbook

HONORABLE MENTION: (not eligible for top prize)

ALLSAINTS ROW – 3D immersion brand experience NIXI – Inventory data in real-time

The Finalists will pitch on stage on Tuesday May 13, to a panel of top judges from the fashion industry at the Decoded Fashion Summit. 
Check out photos from the weekend here.

Paris Launch

After touching down for all of 8 hrs after SXSW, we hopped on the Eurostar to continue our European Meetup tour! First stop Paris, with the support of our local host Celine Lippi, Co-Founder of Fashion Capital Partners. With a full house at the newly opened Le Numa, it was time to discuss the ins and outs of the ever growing omni-channel.

Kicking off with an opening keynote from Google‘s Pauline Butor who told us an astonishing five billion queries regarding fashion and beauty are made through Google every month! She went on to demonstrate the vast amount of Google tools available to fashion brands, that can help them gather data and create content. Talking us through last years hugely successful Topshop Fashion Week campaign, which used live hangouts to create another layer of content and a live view of a model’s runway walk.

Next both iVentures Consulting and DemandWare discussed how to improve customer experience, with the connection between both physical and digital stores. iVentures Consulting gave us a preview of their eShopper Index, which brands came up top digitally? The top 5 included Zalando, Zappos, Amazon, NET-A-PORTER and Gap.

Fusalp, Vilebrequin & l’Exception debated best practices; rethinking retail with smart shopping experiences, digital windows and customer touchpoints, with a gentle reminder that at the heart of all these tech innovations still remains the physical product and of course the consumer!

The evening closed with 3 startup pitches; Shop’n’Brag, a mobile shopping app that seems to do just about everything, with augmented reality features and deal finders rolled into one; HappyBeacon, allowing retailers to interact directly with the consumer through push notifications and our final startup Bodi.me, joining the fight against returns by letting the consumer try on clothes virtually.

For all the photos from the evening, head over here and Paris, we cannot wait to return in June!

Decoded Fashion - Fashion Tech Daily

 

1. Mulberry CEO Resigns

Bruno Guillon steps down as CEO of luxury brand Mulberry.

2.Chinese Internet: Mobile Wars

“China’s internet conglomerates are the largest private companies in the country by market capitalisation.” Inefficiencies in the Chinese state sector and the arrival of the mobile internet have created opportunities for internet and tech companies.

3.PayPal’s CTO On The Bumpy Road To A Comeback

James Barrese, CTO of PayPal, speaks about his decision to use disruptive technology.

4. WiFi-Enabled Onesie Is A Walking Music Library

The so-called BB.Suit features built-in WiFi, GPS, Bluetooth and NFC.

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  1. Startups to Watch at SXSWi 2014
    Another year, another crop of upstart startups looking to use South by Southwest as a springboard to success.
  2. No Longer Clashing, Wearable Tech Embraces Fashion
    Wearable electronics have been stuck in a design rut. Bulky watches, bright wristbands and Roman-gladiator-meets-the-Jetsons arm straps have been the go-to look for manufacturers like Nike and Jawbone.

  3. A Look At The iBeacon Store Of The Future With Retail Startup Thirdshelf
    Montreal-based Thirdshelf had a fully functional demonstration retail store with iBeacon proximity based shopper customization in place.
  4. South Korea Gets the Startup Bug
    Tech geeks submitted hundreds of mobile apps last year to New York City’s first-ever “GapApp” competition.

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  1. This Bluetooth Ring Is Like a Magic Wand on Your Finger
    We’ve seen interactive rings that receive alerts from your smartphone and even rings that will give you the current time in a unique way, but a new ring leapfrogs the rest by acting as a full-on control mechanism.
  2. Digital Innovation: Next Big Thing in Retail?
    Department store chain John Lewis is backing a Silicon Roundabout-style technology incubator – to be called “JLab” – to develop the next big thing for its stores.
  3.  Kickstarter Hits $1 Billion in Donations
    Kickstarter has been used to raise money for everything from a Zach Braff film to smart light bulbs. How much money? More than $1 billion, the company announced on Monday.
  4. App System Turns a Phone Into a Fetal Monitor
    For years, pregnant moms have pumped music into the womb with headphones. Now parents are piping sounds from the inside out.

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As London Fashion Week draws to a close, we took a moment to check out some of the tech that made the headlines for us.

Livestreaming enables us to watch the shows anywhere we choose, or in the case of Topshop through a shop window. This season Topshop made this illusion come to life, collaborating with 3D agency Inition to create a virtual front row in the windows of their flagship store on Oxford street. Five Topshop fans had the opportunity to wear Oculus Rift virtual reality headsets & headphones, giving them a front row ticket to watch the vibrant A/W14  collection walk down the runway sitting in the window of Topshop.

Next up, Fyodor Golan’s collaboration with Nokia, his collection consisted of a piece that still has us reminiscing about his show: a £68,000 skirt that was made up of 80 Nokia Lumia 1520 Smartphones. Whatever happened to the classic pencil skirt? Golan has clearly tossed that trend out the window. The bell-shaped mini-skirt was broadcasting snaps of colored visuals, which looking like butterfly wings that were beating away.

Milan Fashion Pitch finalists Wowcracy made their mark, with their online fashion platform that enables you to purchase high quality fashion before it lands on the market.  They  pre-sold a new collection live from LFW, launching Milan based designer, Flavia La Rocca’s A/W14 collection on the opening day of LFW.  Flavia La Rocca’s collection is a combination of sustainable materials and exquisite design,  made available to buy through Wowcracy  before hitting the stores in Autumn.

And finally, the “Twitter Mirror” made a debut at LFW, with Matthew Williamson giving it some serious showtime. The “mirror” was set-up like a photo booth backstage for celebrities, models, make-up artists, and a whole lot more to snap their selfies. All could be spied upon Matthew Williamson’s Twitter feed and under the ever evolving  #OhMW.

Reported by Anisa Sojka

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  1. Marty McFly’s Self-Tying Laces a Reality of the Not-Too-Distant Future
    Nike shoe designer Tinker Hatfield has whipped up excitement with his revelation that trainers with self-tying laces, like those worn by Michael J. Fox in Back To The Future II, will be unveiled in 2015
  2. Israeli Start-Ups Make Online Shopping Easier
    Apps that bring together fashion and technology are the focus of a competitive pitch night on Google’s Tel Aviv campus.

  3. Cuff Blends Jewelry With a Wearable Alert System
    For some fashionistas wearables can be clunky and don’t aesthetically combine well with the other jewelry that women and men may have on their wrists such as bracelets, or a watch but Cuff is hoping to change this.
  4. Siemens Closes New $100M Fund For Innovation in Manufacturing Tech
    The venture arm of European engineering company Siemens, Siemens Venture Capital, has launched a new $100 million “Industry of the Future” fund for early-stage startups, the firm announced today.

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  1. Fendi Partners With Google to Livestream Runway Show
    Fendi and Google have teamed up to create a new catwalk experience and are installing cameras on drones, powered by Parrot.
  2. What Happens When Data Geeks Run a Fashion Label?
    Business intelligence and data analytics are not words you usually hear uttered at a fashion label. But for Andrew Wolf and Gonçalo Reis, founders of Singapore-based fashion company Lift12, these terms are bread and butter.
  3. Photos Become Ads With New Technology
    A new technology starting to catch the attention of publishers, especially outside the United States, could further feed the debate over native advertising by turning any visual element on a web page, including editorial photographs and videos, into advertisements.
  4. U.S. Speed Skaters Struggle: Are High-Tech Suits to Blame?
    The U.S. speed skating team is desperately trying to make sense of its miserable performance during the first week of the Winter Olympics – and much of the speculation has turned to a new high-tech skin suit.
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