Tim Cook
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“When is a watch not a watch? When it’s the potential multi-million money spinner brainchild of the most powerful company in the world. It’s been a long seven months since Apple chief executive Tim Cook first unveiled the Apple Watch during an event in San Francisco, putting an end to years of rumours and speculation.”

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Decoded Fashion - Fashion Tech Daily -  Apple x Selfridges
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“In a lab shut off from communication with the outside world and where visitors can’t bring in a pad of paper, let alone a phone, Apple Inc. has given some companies special early access to Apple Watch.”

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Decoded Fashion - Fashion Tech Daily - Apple Watch