1. Richemont Says Net-a-Porter Unit is not for Sale
    Richemont SA on Thursday said its online fashion retail unit Net-a-Porter was not for sale.
  2. Naomi Campbell to Lead Digital Fashion Week
    Fashion and technology’s love affair continues with Singapore event in November.
  3. Meet the Stars of Tech City
    The Observer brought together 23 entrepreneurs from London’s Tech City – now home to more than 1,500 digital companies – for one ‘who’s who’ photoshoot.
  4. Twitter Pays Engineer $10 Million as Silicon Valley Tussles for Talent
    The senior vice president of engineering raked in $10.3 million last year, just behind Twitter Chief Executive Dick Costolo’s $11.5 million, according to Twitter’s IPO documents.


  1. Fashion Week Social Media Lessons Learned
    During Fashion Week, Twitter, Facebook, Tumblr, Instagram, Pinterest and every other form of social media have been inundated with live-streams, tweets, posts and pins…
  2. Fifth & Pacific Sells Juicy Couture Brand for $195 Million
    Fifth & Pacific Cos Inc on Monday said it has agreed to sell its once-popular Juicy Couture business to Authentic Brands Group.
  3. Top 10 Luxury Brand Mobile Campaigns of Q3
    Luxury marketers called for greater participation and enacted educational endeavors to transform ordinary fans into loyalists and increase global awareness via mobile.
  4. All the Tech News You Shouldn’t Miss from the Past Month in Latin America
    Latin America’s startup scene had a busy month of September, with a flurry of deal announcements and corporate launches. Here’s a recap of the news you don’t want to miss.


  1. Where to Watch New York Fashion Week Online
    New York Fashion Week returns to Manhattan on Thursday, and there are more ways than ever to tune in online…
  2. 9 Tips for Creating Better Instagram Videos this Fashion Week
    Last season Twitter unveiled Vine just before Fashion Week. And then, just when people were getting the hang of that medium, Instagram Videos came along this summer and more than doubled the length and possibilities of social video-making.
  3. As Fashion Week Approaches, Runway Models Strut on Social Media
    Models, paid to be expressionless, are finding a new way to express themselves on Twitter, Instagram and beyond.
  4. Why Wearable-Tech Makers Need to Court the Fashion Industry
    The biggest hurdle to wearables hitting the mainstream isn’t technology. It’s fashion.


  1. How Fashion Brands are Using Vine
    Even though Vine launched a few weeks before Fashion Week this February, the future of Vine in the fashion industry does not point towards success, especially now, that Instagram has launched its very own video feature.
  2. Catch the Latest Issue of Vogue Paris, Now Available on Your iPhone
    Condé Nast publications have released a new iPhone version of Vogue which can be downloaded as a PDF file or simply read through a mobile phone. This version also allows the reader to share things via Facebook, Twitter and email.
  3. 3D Printed Fashion Show Draws Inspiration from Nature
    Fashion designer Melinda Looi, known for her experimental designs, and 3D printing company, Materialise, have teamed up to create a collection for Asia’s first 3D printed fashion show.
  4. Kate Moss to Get Creative with Carphone Wearhouse
    Fashion model, Kate Moss, will be working with Carphone Warehouse, the UK’s largest mobile retailer, to create a line of fashion accessories which will be very influence by technology.

2013 is the breakout year for the digital closet. And that’s very good news for pretty much everyone in the fashion industry, whether you’re a brand, a retailer, a publisher, or a consumer.

If this is surprising to you, I can tell you, we’ve seen this movie before…

We’ve seen it in the early days of online retail. As recently as 2009, a lot of people were asking, “Why the heck would people shop for clothes online? What about fit? What about returns? People want to go into the store and touch the product, not order based on some picture online!”

These are fair questions. We still haven’t solved these friction points. And yet, Women’s Wear Daily reports that 72% of consumers shop for clothes online. Why did online retail take off? Because when you connect the storefront to the power and convenience of web and mobile, you unlock a whole new set of benefits that outweigh the friction for many consumers.

Similarly, when brands first started flirting with social media, a lot of people said, “Why would people want a brand talking to them 140 characters at a time?” They called it gimmicky and niche, and said it would cheapen the brand. And yet we’ve seen social media turn into the primary voice for many major players.

The rise of digital closets is a similar story for the similar reason: when you connect the closet to web and mobile, you can suddenly do some incredibly powerful things – with data, with retail, with recommendations – that were simply not possible before. At Stylitics, we’ve seen this first-hand. Digital styling for a fraction of the price. Personalized recommendations based on what you actually wore and bought, across brands. Creating your packing list with items in your closet…and your boyfriend’s closet…while sitting in a meeting. All these things are either live today or will be live before the summer.

The key to taking this completely mainstream is making it really easy for people to put their closets online. So, Stylitics is working with top brands and retailers on a technology we’ve developed called Closet Connect, launching in a few weeks. Closet Connect lets people pull in all their past purchases from across retailers into their digital closet, at one time and in a few seconds.  After that, every purchase you make from participating retailers is automatically synced to your closet online. It’s free for consumers and for retailers, and we think it’s going to change the industry!

Rohan Deuskar is the Co-Founder and CEO of Stylitics. He will speak at Decoded Fashion Forum on new approaches to forecasting trends. Follow him at @rohand

How Media Outlets Are Using Vine to Deliver The News
Vine, a mobile video-sharing service, is looking to revolutionize news distribution and consumption. Business Insider has more.

See The Top Editor Picks From Saturday’s Shows
Get excited! The Cut covers Alexander Wang, fur and leather at Altuzarra, and some very glitzy sheer dresses at Christian Siriano.

Three Great Instagram Tips from Model Coco Rocha
Coco Rocha shares her Instagram tips with PC Magazine for those who feel more comfortable behind the camera than in front of it.

pinterest retail

Twitter on Route to Maturity — Maybe IPO
“We believe Twitter is valuable to everybody on the planet.” Wall Street Journal talks to Twitter’s CEO Dick Costolo.

Pinterest’s Retail Problem
AdWeek reports that 48 percent of top retailers’ most popular products on Pinterest link back to expired pages, and discusses the common problem for retailers.

A New Job For Marc Jacobs…In the Soda Bizz?
Marc Jacobs is creating new packaging for Diet Coke’s 30th anniversary in Europe. has all the details on the “whimsical, feminine packaging.”

coco social media

Coco Rocha is a role model for social media, but also a teacher, leading classes on social media best practices for other fashion models. She shares her top three tips with us, lessons that work for tech founders, fashion designers, retailers and individuals who love and work with style, fashion and e-commerce.

  1. Don’t have just anyone run your social media. I think it’s insane when brands or celebrities relegate their social media to an intern or someone who does not know them well. Personally, even though I have a great PR team, no one except my husband and I touch any of my 10 social media accounts. It’s a lot of work, but I know that my brand, my image and my voice are authentic to me.
  2. Be consistent. Your audience wants to hear from you regularly but not too regularly. Don’t over share. People have no problem clicking “unfollow” if they feel you’re over saturating their feed. For 3 years now, I have seen people use Tumblr the way they should be using Pinterest. I also see people copying content far too much. Be original and invent content, don’t just copy and paste it.
  3. If you’re going to post pictures, be really selective about it. If I’m capturing a sunset I’ll take at least 10 pictures, I’ll then filter them using other apps, enhance them, then I really pick the best image of perhaps 30. No one wants to follow someone who does not take pride in composing an aesthetically beautiful picture. No random snap shots–treat every upload as if it was a work of art.

Coco will be speaking on the future of fashion and technology at Decoded Fashion Forum on Feb. 14. Read her thoughts on social media here, and follow her on Twitter @cocorocha.

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