wearable

Decoded Fashion - Weekly Stories - Henry Holland
Image source: Visa Europe

It’s time to say “ta-ta” to the newly housed LFW! London Fashion Week felt refreshed in its new Soho location, with another wave of brands ensuring tech was embraced in the British fashion capital. So, who was killing it in the digital stakes this season?

Burberry’s Snap-Show

Given its track record of using tech to its advantage, it was little surprise that Burberry became the first brand to showcase its latest collection on Snapchat. Ahead of its S/S 16 show on Monday, the brand launched a featured Snapchat story that gave fans a preview of the collection on the app before it hit the runway, plus a look backstage. Models Cara Delevingne, Suki Waterhouse and Jourdan Dunn, as well as Burberry CEO Christopher Bailey, also featured in the Snapchat collection.

Hunter’s Periscope Headliners

British heritage brand Hunter opted to use Periscope in the build-up to its S/S 16 Hunter Original show. The Twitter-owned, live video-streaming app gave Hunter the opportunity to showcase the bands lined up to play at the event – including Fear of Men and Tropics – before it began, as well as some behind-the-scenes action.

It wasn’t all done with existing Hunter fans in mind, though – the brand’s creative director Alasdhair Willis told Wonderland Magazine he hoped to reach “a broader audience that might not traditionally engage with London Fashion Week”.

Topshop’s Pinterest Palettes

Clued into taking the power of fashion week beyond the catwalk, Topshop collaborated with Pinterest to create Pinterest Palettes – a collection of shoppable Pinterest boards that use technology to spot emerging colour trends on the runways.

Topshop.com customers can also use Pinterest Palettes to find their “colour DNA” by submitting one of their own Pinterest boards to the system; customers then receive personalised shopping recommendations from Topshop based on their colour preferences.

Pinterest Palettes will remain online for the duration of the remaining Fashion Weeks and will conclude on October 8.

Henry Holland’s Invisible Tech

In an interesting move, House of Holland partnered with Visa Europe Collab to create what Henry Holland dubbed “connected jewellery”. At the brand’s S/S 16 show on Saturday, costume rings embedded with NFC technology were given to VIP guests, enabling them to shop the collection directly from the front row.

When guests – including Alexa Chung and Daisy Lowe – decided they liked something on the catwalk, they could buy it instantly by sending out a signal through their jewellery. “For me, it was about making the technology invisible, so that the items are desirable pieces you’d want to wear regardless,” said Henry Holland.

IMG to Step Up London’s Tech Game

Finally, it has just been announced that IMG, the corporate brain behind many of New York Fashion Week’s best tech moments this season, has become a patron of the British Fashion Council. Expect to see bigger, better fashion-tech projects in future seasons at London Fashion Week.

Interested in who’s innovating at Fashion Week? Next month in New York, Decoded Fashion and W Magazine will launch the Fashion Futures Awards, celebrating talent across the fashion and technology industries. Find out more here.

Reported by Grace Howard

1

“We don’t want big screens on our wrist, but small screens are tough to interact with unless we use a precision tool like a stylus. If smartwatches are going to be a thing, they’ll need to offer users something other than a touchscreen.”

Read Article

Decoded Fashion - Fashion Tech Daily -  Google ATAP
1

“There’s been an explosion of gadgets that can track your fitness, sleep and even your posture. In this Tech Minute, CNET’s Kara Tsuboi reports on a new category of wearable devices that focus on safety.”

Read Article

Decoded Fashion - Fashion Tech Daily - CNET
1

“I had a meeting with a smartwatch maker last night who showed me one of the coolest wearables I’d seen in a while. It will launch in a few days and it looks gorgeous with amazing attention to detail and a deep understanding of what has been missing in the smartwatch space thus far. He and his team have been working on it for a while and they know what they’re doing. From the case to the interface to the band, everything was in its right place. I was excited.”

Read Article

Decoded Fashion - Fashion Tech Daily -  Wearables x Smartwatch
1

“On one of the coldest days of the year, a smartly dressed woman, defying the elements, stands at one of the last remaining newsstands in Manhattan flipping through the voluminous bible of fashion that is the March issue of Vogue. Amid the pages of waifish models blissfully tossing aside $1,000 scarfs and tableaus of beauty products promising transformative powers she happens upon something completely different: another, mini-magazine, devoted to the Apple Watch.”

Read Article

Decoded Fashion - Fashion Tech Daily -  Apple Watch
1

“The race to land coveted real estate on your wrist continued in full force this week at Mobile World Congress as both small and large tech companies released an onslaught of smartwatches.”

Read Article

Decoded Fashion - Fashion Tech Daily -  Smartwatch
1

“We’ve all been there. You rush out of the house to catch the train to work, elbow your way into a seat and immediately reach for your smartphone. But it isn’t there. Cue sense of panic as you contemplate a day (an hour!) without being connected.”

Read Article

Decoded Fashion - Fashion Tech Daily -  Wearable Tech
1

“At Intel’s big Make It Wearable competition in San Francisco late last year, the theme of the day was “no way.” As a parade of entrepreneurs took the stage to promote their Next Big Things, the phrase erupted in my brain again and again. A glove that tracks workers’ movements on a factory floor? “

Read Article

Decoded Fashion - Fashion Tech Daily -  Wearables
1

“The wearables market is pretty saturated with trackers of all shapes and sizes. And, while the technology is making rapid strides, many of the available designs are still clunky and awkward to actually, you know, wear.”

Read Article

Decoded Fashion - Fashion Tech Daily - Wearables
1circle

“The Kapture wristband is a wearable ‘audio camera’ that lets you retroactively record beautiful audio moments.”

Read Article

Decoded Fashion - Fashion Tech Daily - Kapture