WearableTech

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Decoded Fashion hits SXSW Interactive on March 13-17 – in the run-up, we’ll be posting content that gives you a sneak peek of what to expect: including panel sessions, special events and the return of our Mentorship Hub.

Hitting SXSW Interactive over the long weekend? The Decoded Fashion Mentorship Hub should be your first stop: there, you’ll find top execs and creatives from the fashion, retail and beauty world ready to share their expert knowledge and coach startup founders on growing their business. SXstyle, taking place at the JW Marriott Hotel, has plenty more to pique your interest. Get the lowdown on SXSW’s most stylish arm with our essential guide – from screenings to talks, here’s the best of the rest.

The Emperor’s New…Wearables?

This panel will thrash out the notion of devices that will disappear altogether in years to come. Speakers including Brandon Little (CCO, Fossil) and Sandra Lopez (Intel) will discuss how big industry players will make wearable electronics feel increasingly invisible.

(Friday March 13, 12.30pm)

Is there still room for Fashion Blogging?

This panel is inspired by last year’s New York Magazine article by influential fashion critic Robin Givhan, which asked whether the influence of the noughties’ fashion guerrillas is waning in a post-digital age. Presented by Caroline Waxler, founder of Harkness Hall, this talk will explore what’s next for bloggers – how can they stay relevant in a crowded blogosphere?

(Tuesday March 17, 11.00am)

T H E U N S E E N

Taking place at the Austin Convention Centre, this interactive talk and demo session showcase the work of Material Alchemist Lauren Bowker and her team of anatomists, engineers and chemists. Their world aims to collide couture luxury products and science in unforeseen ways – including a recent, color-changing AIR collection. Perfect for those who want to check out the vanguard of material design.

(Monday March 16, 12.30pm)

Full details of Decoded Fashion’s SXSW activities can be found here.

Reported by Claire Healy

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“The wearable market has seen several of new devices on the market in recent months, particularly the connected watches. While iWatch has certainly been the most heralded, Withings also made a big splash with their state-of-the art connected watch Activité which launched this fall. Now a new entrant the Névo, which is result of a Lille-based company, is set to launch in early 2015.”

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Decoded Fashion - Fashion Tech Daily - Névo
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“Microsoft Corp. (MSFT) unveiled an activity-tracking wristband and related Internet-based service that can track and analyze health, fitness and sleep data, jumping into the crowded wearable-computer market.”

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Decoded Fashion - Fashion Tech Daily - Microsoft Fitness Band App
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“While the Apple Watch isn’t due out until next year, watches running Google’s Android Wear have been out for four months now. Today, Android Wear watches will see their first major update and the company tells us that they’ve learned a lot in that time.”

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Decoded Fashion - Fashion Tech Daily - Google Smartwatch
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“Smartwatches: So much futuristicness promised, so little delivered. They’re clunky. They’re frustrating. They’re just not quite there yet. But what if there was a smartwatch out there that was just plain fun to use? There is—it just happens to be built for four-to-nine-year-olds.”

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Decoded Fashion - Fashion Tech Daily - Kidizoom Smartwatch
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“Microsoft is gearing up to launch a wearable device within the next few weeks, Forbes has learned. The gadget is a smart watch that will passively track a wearer’s heart rate and work across different mobile platforms. It will also boast a battery life of more than two days of regular use, sources close to the project say.”

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Decoded Fashion - Fashion Tech Daily - Microsoft Smart Watch
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“The Omate Lutetia is a line of smartwatches that is specifically intended for women. The smartwatch category is seeing more and more players but most of these are designed to lie in the awkward classification of “unisex.” It is time to admit what “unisex” actually means for the smartwatch: “great for men, could be worn by a woman.” The Lutetia stands out by recognizing that there is no need for male-centric approach to the wearable tech market with a bold move.”

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Decoded Fashion - Fashion Tech Daily - Omate Lutetia
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“If there’s one group that will surely embrace smartwatches, it’s those who like to change their background image and the look and feel of their devices every day. But the FES Watch doesn’t just let you change the watch face whenever you tire of the current design, using E-Ink technology it actually lets you change the look and style of the entire timepiece.”

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Decoded Fashion - Fashion Tech Daily -  FES Watch
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“The Black Eyed Peas’ Will.i.am will unveil a voice-controlled wristband smartphone on Wednesday, according to people who have been briefed on the device.”

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Decoded Fashion - Fashion Tech Daily - Will.i.am Wristband Smartphone
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“16 Lab, a start up in Japan, will try to find out next year when it comes out with a ring that can be used as a mouse, a wallet or a remote control.”

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Decoded Fashion - Fashion Tech Daily - 16 Lab
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