Yael Aflalo

“In the six years Reformation has been in business, it’s established itself as an eco-friendly brand for cool girls and has tacked on a lower-priced line, a bridal collection and ranges for petites and full busted ladies (the latter called the “I’m Up Here” collection). Until now it’s been largely self-funded, too, outside of a seed round founder Yael Aflalo closed at the beginning of last year.”

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Decoded Fashion - Fashion Tech Daily -  Reformation