Tommy Hilfiger Embraces Direct-to-Consumer Shows

“The fashion industry’s shift towards direct-to-consumer fashion events shows no sign of abating. Tommy Hilfiger, the PVH Corp-owned American fashion brand with annual sales of near $7 billion, is the latest of the industry’s major players to announce a shift in its operating model to offer consumers ‘fashion immediacy,’ synchronising runway shows with retail drops starting in September 2016, when Hilfiger will show its TommyXGigi capsule collection, created in close collaboration with Instagram it-girl Gigi Hadid.”

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Decoded Fashion - Fashion Tech Daily - Tommy Hilfiger SS16