TORONTO: Engagement Strategies for Brands


Wondering how to understand social media ROI? Looking to leverage content marketing? This upcoming #DFMeetup will feature local Toronto fashion and retail digital executives and tech startups sharing their advice, stories, and opinions on their most successful engagement strategies.

This is event is perfect for anyone looking to learn engagement strategies from leaders in the local community. You don’t have to be in fashion to take advantage of the learnings.

Industry chat with: 

Roots Canada: James Connell, VP E-Commerce & Marketing
Roots Canada is a leader in leveraging social shopping in their online marketing strategy. Highlighting user’s Instagram product photos, Roots enables shoppers to buy items featured in the images quickly and seamlessly on their website.

Loblaw Digital: Lauren Steinberg, Marketing Director 
The Loblaw Digital team builds and operates the digital businesses in the Loblaws family of brands. Joe Fresh has scaled their online presence and produces a well curated blog featuring shopable product, lifestyle, and behind the scenes posts.

Sampler: Nitika Wahi, Special Projects 
Sampler, a local Toronto success story, makes it easy for companies to reach key customers with product samples. Their service encourages brands to empower those who already love the company to try products from another line or highlight a new call to action. Past partners include The Body Shop, Weleda, and Manitoba Harvest.

Amanda Cosco, Fashion Tech Journalist (Moderator)
An entrepreneur and journalist focused on the intersection of fashion and technology, reporting on wearable technology, future fashion, and next-gen retail for the CBC, the Toronto Star, and the Globe and Mail. Founded Girl About Toronto, a blog-turned creative communications company specializing in content & coverage services for brands invested in local and lifestyle.

Startup demos from:

A Toronto startup that is revolutionizing the tattoo industry. Using fruit-based inks, Inkbox sells temporary tattoos that last for 2 weeks with a promise of no fading or peeling. Inkbox is also very socially minded. A percentage of all sales go towards supporting local indigenous communities in Panama, where their ink is from.

Raw Finery Studio
An up and coming fashion co-working space, Raw Finery Studio is a hybrid fashion lab and community work studio that provides its members with event venues, multi-disciplinary studio space, and cutting edge equipment.

Daniel Christian Tang
Using 3D printers, Daniel Christian Tang creates jewelry designed using architectural modelling software and 3 dimensional digital manufacturing technology. There has yet to be a full line of 3D jewelry in the mass market of brick and mortar stores and this Toronto startup aspires to be one of the first.

As always, we’ll begin and end the evening with networking.